top of page
GRACE MESSARRA
SENIOR COPYWRITER
BANK OF AMERICA – CORE CHECKING
ART DIRECTOR – ALINA CHONG
#LITTLEVICTORIES
​
Millennials are overwhelmed in general, especially when they're going through a Big Life Change (e.g. starting a new job, moving into a new home, falling in love).
​
Sometimes, patting yourself on the back for getting the littlest things accomplished can be enough to keep you on course. Like unpacking your first box. Or opening a checking account.
​
Riding the tiny objects wave, we thought, why not take little victories literally–even going as far as making a mini debit card.
PASSWORD: bank
INFLUENCER CONTENT +
SNAPCHAT
​
We created 10 snaps for our Little Victories Story tile, which included animations, video and GIF content, interactive media, and more.
We also worked with celebrity influencer Josh Peck to create video content for the campaign.
​
Apart from Josh Peck's cameos, we wrote and designed all the snap content.
APPENDIX
We submitted the below as an initial storyboard
bottom of page