GRACE MESSARRA
SENIOR COPYWRITER
Here are some of the campaigns I've led as a Senior Copywriter
at Deloitte's internal agency: The Green Dot Agency
Connectivity and Mobile
Trends Survey
Every year, Deloitte conducts a survey to assess the state of digital connectivity. 2021 was a particularly connected year, with the pandemic forcing everyone indoors. The results of the survey were illuminating, and my role as a copywriter was to work with the UX team to present the data in an interactive page with engaging headlines.
DI App x Wall Street Journal Ad Placements
The ask was to come up with 'high level' headlines to place in the Wall Street Journal (online), asking them to download the Deloitte Insights mobile app in order to make more informed decisions about the future. Strategically, I aimed for Economist-style copy, albeit less abstract.
Tech Trends 2021
Every year, Deloitte surveys clients across industries to learn about the how they're using and adopting the latest tech. From drafting the script, to storyboarding, to selecting and coaching voiceover talent, I led this video project start to finish and helped put together the interactive page that went along with it.